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Today, the editor brings “Introduction of the journal article 《Buyer Behavior in Quality-Dominated Multi-Sourcing Recyclable-Material Procurement of Green Supply Chains》".
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内容摘要：Abstract
本期推文将从思维导图、精读内容、知识补充三个方面介绍期刊论文《Buyer Behavior in Quality-Dominated Multi-Sourcing Recyclable-Material Procurement of Green Supply Chains》引言。
This issue's tweet will introduce the journal article《Buyer Behavior in Quality-Dominated Multi-Sourcing Recyclable-Material Procurement of Green Supply Chains》from three aspects: mind mapping, detailed reading content, and supplementary knowledge, focusing on introduction.
思维导图：Mind mapping
精读内容：Intensive reading content
在引言部分，作者主要介绍了研究背景和研究问题。
In the introduction, the author primarily presents the research background and research questions.
在研究背景部分，作者首先介绍了随着绿色供应链问题的出现和环保生产技术的发展，许多生产商寻求新的商业模式，循环与创新的绿色生产技术开发生态产品，实现可持续经营的双赢结果，生态业务的一个关键的经营的目标。并列举了现实的案例说明。其次，介绍买方的质量态度和由此产生的采购决策在绿色供应链中也非常重要，因为它们决定了创新的生产质量和产品价值。并举例说明。
In the research background section, the author first discusses the emergence of green supply chain issues and the development of environmentally friendly production technologies. Many manufacturers are seeking new business models, such as developing circular and innovative green production technologies to create eco-friendly products, aiming to achieve a win-win result of sustainable operations, which is a key business objective for eco-businesses. The author provides real-world examples to illustrate this point. Secondly, the author explains that buyers' attitudes towards quality and their resulting purchasing decisions are also crucial in the green supply chain because they determine the innovation in production quality and product value, providing examples to illustrate this as well.
在研究问题部分，作者通过几个案例说明了本文的研究问题。作者认为，虽然供应商质量决定了产品质量和价值，但多源采购行为背后的买方质量态度似乎不完全理性；因此，它通常不是以供应质量为导向的。作者推测买方质量态度具有两个认知领域——理性（供应质量）和情感（关系质量）认知领域，它们在多个供应商选择中共同主导买方决策；在价格谈判中对买方支付意愿有不同的影响。在多种采购中，买方对额外的绿色产品获得的有形或无形的利益，主导了买方质量态度和支付意愿之间的联系。
In the research questions section, the author illustrates the research problem through several cases. The author believes that although supplier quality determines the product quality and value, the buyer's attitude towards quality behind multi-source procurement behavior does not seem entirely rational; thus, it is often not driven by supply quality. The author hypothesizes that the buyer's attitude towards quality encompasses two cognitive domains—rational (supply quality) and emotional (relationship quality) cognitive domains—that jointly influence buyer decisions in the selection of multiple suppliers. These domains have different impacts on the buyer's willingness to pay during price negotiations. In multi-source procurement, the tangible or intangible benefits buyers gain from additional green products dominate the relationship between the buyer's quality attitude and their willingness to pay.
知识补充：Knowledge supplement
1、供应商质量的含义 Definition of Supplier Quality
供应商质量是指在特定的绩效范围内，符合或超过现有和未来客户期望或需求的能力。包括三个方面的含义：（1）一贯符合或超出标准绩效的能力；（2）现在或未来的客户期望或标准；（3）供应商质量不仅仅是指产品的实体特性。（4）供应商的持续改进。
Supplier quality refers to the ability to meet or exceed current and future customer expectations or requirements within a specific performance scope. It encompasses the following aspects: (1) The ability to consistently meet or exceed standard performance. (2) Meeting current or future customer expectations or standards. (3) Supplier quality not only pertains to the physical characteristics of the product. (4) The continuous improvement of the supplier.
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本文由LearningYard学苑整理并发出，如有侵权请联系删除。
参考文献：[1] Jiuh‐Biing Sheu. Buyer behavior in quality‐dominated multi‐sourcing recyclable‐material procurement of green supply chains [J]. Production and Operations Management, 2016, 25(3): 477-497.
文案|Whisper
排版|Whisper
审核|Wang
